JETBLUE GETAWAYS - GET AWAY WITH IT
We produced the first ever live online game show through UStream and Skype. People from around the world logged on to answer trivia questions for a chance at winning all-expenses paid vacations. Get a question wrong, and we'd boot you off. Get all of the questions right and you'd get away with it. Hosted by the one and only Mark Hammerberg and his equal parts lovely and hilarious assistant, Hayley.
To stir up some excitement around the show, we created a series of interactive web banners to get potential viewers clapping. If they clapped loud enough, we'd give them a discount toward their next JetBlue Getaways vacation.